diff --git a/README.md b/README.md
index 524b5e3..7697a46 100644
--- a/README.md
+++ b/README.md
@@ -32,7 +32,8 @@ module.exports = app;
 
 * This module will call `next()` if the connection is already tls / https.
 * If `trustProxy` is true, and `X-Forward-Proto` is https, `next()` will be called.
-* If you use `{{URL}}` in the body text it will be replaced with the url
+* If you use `{{URL}}` in the body text it will be replaced with a URI encoded and HTML escaped url (it'll look just like it is)
+* If you use `{{HTML_URL}}` in the body text it will be replaced with a URI decoded and HTML escaped url (it'll look just like it would in Chrome's URL bar)
 
 ## Demo
 
diff --git a/example.js b/example.js
index 3d22765..239c018 100644
--- a/example.js
+++ b/example.js
@@ -6,7 +6,7 @@ var port = process.argv[2] || 8080;
 
 server.on('request', require('./')({
   port: 8443
-, body: '<a href="{{URL}}">{{URL}}</a>'
+, body: 'Redirecting to <a href="{{URL}}">{{HTML_URL}}</a>'
 , trustProxy: true // default is false
 }));
 
diff --git a/index.js b/index.js
index 4259b0b..961ab0d 100644
--- a/index.js
+++ b/index.js
@@ -32,6 +32,7 @@ module.exports = function (opts) {
     //var encodedLocation = encodeURI(newLocation);
     var escapedLocation = escapeHtml(newLocation);
     var body = opts.body
+          .replace(/{{\s*HTML_URL\s*}}/ig, escapeHtml(decodeURIComponent(newLocation)))
           .replace(/{{\s*URL\s*}}/ig, escapedLocation)
           .replace(/{{\s*UNSAFE_URL\s*}}/ig, newLocation)
           ;